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Image Optimization for SEO

Maybe you don’t know this, properly optimized images can bring ton’s of traffic to your website from Search Engines like Google, Bing Etc. Image optimization for SEO plays an important role in the ranking of the site in Search Engines & also traffic from Search Engines.

Webmasters may be using WordPress, Joomla, Drupal or some xyz to build their website, but they should follow the Search Engine Image Optimization tips outlined here independent of the platform they are using.

Image Optimization is one of the Important aspects of On-Page Search Engine Optimization.

How to Optimize Images for Better Search Engine Rankings image

In this post we will go through the Simple yet powerful tips you need to implement for Optimizing Images for Search Engines in order to get more traffic to your website.

How to Optimize Images for Better Search Engine Traffic :

Choose the Right Image :

You should remember the adage “A picture is worth a thousand words”. Find the right image for the content on your page ie; the image should match the content. This is the basic step you shouldn’t miss out for Optimizing image for Search Engines.

Image Name :

Give your Images a unique & Proper title. I would suggest using Targeted keywords in Image Title.

Alt-Text :

Alt Text is an image attribute which will be used by Search Engines to understand images. Adding descriptive text in the alt tag can bring you more targeted traffic. Here’s an example of using Alt Text with Images: if you want to post a Sunrise Scenery wallpaper you can do like this <img src=”sunrise.jpg” alt=” Sun Rise scenery” />

Image Size :

Page Load Times is considered to be an important factor by Search Engines, So make sure you compress the image to the lowest size possible without sacrificing quality. You need to Balance Quality & File Size. You can use Image compression/editor tools like canva, piktochart etc which are available online for free.

Image Sitemap :

Another Best Practice for webmasters is you need to build a separate Sitemap for Images & submit it also to search Engines.

Other :

Some other tips you should follow for optimizing your images for better search Engine Ranking is, Don’t stuff your post content with too many images, Use Proper Captions, create your own unique images. Also Providing an HTML embed code to your images, this can be used if someone wants to use your images.

Once you follow these simple Tips for Optimizing images for SEO, you can not only improve your On-page SEO but also can boost traffic to your website from Search Engines.

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